The 10x rule ffirs indd I 3/14/11 10: 22: 47 AM ffirs indd II 3/14/11 10: 22: 47 am the 10x rule The Only Difference Between Success and Failure Grant Cardone John Wiley & Sons, Inc

reactivate. To make active again.
reactive. Occurring as a result of stress or emotional upset 
(not in a good sense).
reasonable. (1) Being in accordance with reason (a reasonable 
theory); (2) not extreme or excessive.
recession. Period of general economic decline, usually defi ned 
as a contraction in the GDP for six months (two consecu-
tive quarters) or longer. Marked by high unemployment, 
stagnant wages, and a fall in retail sales. A recession gener-
ally does not last longer than one year and is much milder 
than a depression. Although recessions are considered a 
normal part of a capitalist economy, there is no unanimity 
among economists as to their causes.
referral. The act, action, or an instance of referring.
relationship. (1) The relation connecting or binding partici-
pants in a relationship; (2) a specifi c instance or type of 
kinship.
reluctance. Feeling or showing aversion, hesitation, or 
unwillingness.
repackage. To package again or anew; specifi cally, to put into 
a more effi cient or attractive form.
resistance. An opposing or retarding force.
response. Something constituting a reply or a reaction.
restrict. To confi ne within bounds; restrain.
restrictions. Something that restricts, such as a regulation 
that restricts or restrains.
résumé. A document that contains a summary or listing of 
a person’s relevant job experience and education. The 
résumé or CV (curriculum vitae) is typically the fi rst item 
that a potential employer encounters regarding a job 
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GLOSSARY
seeker and is typically used to screen applicants. An appli-
cation screening is often followed by an interview. (Don’t 
ever rely on a résumé without taking the time to meet the 
person who you want to hire.)