The 10x rule ffirs indd I 3/14/11 10: 22: 47 AM ffirs indd II 3/14/11 10: 22: 47 am the 10x rule The Only Difference Between Success and Failure Grant Cardone John Wiley & Sons, Inc

223
second money. Money that comes from a second sale.
second sale. A sale made after the fi rst sale as an addition to 
the fi rst purchase. This is not to be confused with the next 
time a person sells to someone.
selective. (1) The act of being judicious or restrictive in 
choice; discriminating; (2) highly specifi c in activity.
selling. Considered by many to be a sort of persuasive “art.” 
Contrary to popular belief, the methodological approach 
of selling refers to a systematic process of repetitive and mea-
surable milestones by which a salesperson relates his or her 
offering of a product or service, in return enabling the buyer 
to achieve his or her goal in an economic way. In business, 
“nothing happens until someone sells something.”
sensory. Of or relating to sensation or to the senses.
service. Contribution to the welfare of others. The act of 
serving is a helpful act or is useful labor that does not pro-
duce a tangible commodity but benefi ts all parties involved 
in some way.
shameless. (1) Having no shame; insensible to disgrace; 
(2) without a painful emotion caused by consciousness 
of guilt, shortcoming, or impropriety. (This is a good 
thing in this context.)
shock. (1) A sudden or violent mental or emotional distur-
bance; (2) something that causes such disturbance (e.g., 
the loss came as a shock); (3) a state of being so disturbed.
shortcut. A method or means of doing something more 
directly and quickly than, and often not so thoroughly as, 
by ordinary procedure (not a good thing).
skill. (1) The ability to use one’s knowledge effectively and 
readily in execution or performance, dexterity, or coordi-
nation, especially in the execution of learned physical tasks; 
(2) a learned power of doing something competently; (3) a 
developed aptitude or ability.
snob. (1) One who tends to rebuff, avoid, or ignore those 
regarded as inferior; (2) one who has an offensive air of 
superiority in matters of knowledge or taste.
BGLOSS.indd 223
BGLOSS.indd 223
3/14/11 11:37:17 AM
3/14/11 11:37:17 AM

---