The 10x rule ffirs indd I 3/14/11 10: 22: 47 AM ffirs indd II 3/14/11 10: 22: 47 am the 10x rule The Only Difference Between Success and Failure Grant Cardone John Wiley & Sons, Inc

prosper. (1) To succeed in an enterprise or activity; especially 
to achieve economic success; (2) to become strong and 
fl ourishing.
protocol. A code prescribing strict adherence to correct eti-
quette and precedence.
psychological. The mental or behavioral characteristics of an 
individual or group.
psychosomatic. Of the mind.
public offi ce. A position, elected or appointed, in which 
governmental functions are exercised.
pullback. Reversal in growth.
pundit. A person who gives opinions in an authoritative man-
ner, usually through the mass media.
purpose. (1) Something set up as an object or end to be 
attained; an intention; (2) resolution; determination.
qualify. To declare competent or adequate. In sales, it means 
determining a person’s fi nancial ability.
quantities. A considerable amount or number.
quarter. One of four three-month divisions in a year.
quest. An act or instance of seeking; a pursuit or search.
quit. (1) To cease normal, expected, or necessary action; (2) to 
give up employment; (3) to admit defeat; to give up.
quitter. One who quits; especially one who gives up too easily; 
defeatist.
rail. To revile or scold in harsh, insolent, or abusive language.
rant. To talk in a noisy, excited, or declamatory manner.
ravings. Irrational, incoherent, wild, or extravagant utter-
ances or declamations.
Ray Kroc. (October 5, 1902–January 14, 1984). Took over 
the (at the time) small-scale McDonald’s Corporation 
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Glossary 
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franchise in 1954 and built it into the most successful 
fast-food operation in the world. Kroc was included in 
Time 100: The Most Important People of the Century and 
amassed a $500 million fortune during his lifetime. He 
was also the owner of the San Diego Padres baseball team 
starting in 1974.