The 10x rule ffirs indd I 3/14/11 10: 22: 47 AM ffirs indd II 3/14/11 10: 22: 47 am the 10x rule The Only Difference Between Success and Failure Grant Cardone John Wiley & Sons, Inc

ten times. Multiplied results by the number 10.
therein. In that particular respect (e.g., therein lies the problem).
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GLOSSARY
thrive. (1) To grow vigorously; fl ourish; (2) to gain in wealth 
or possessions; prosper; (3) to progress toward or realize a 
goal despite of or because of circumstances.
tight. Characterized by fi rmness or strictness in control or 
application or in attention to details (e.g., a tight schedule).
top dog. A person, group, or thing in a position of authority, 
especially through victory in a hard-fought competition.
toxin. A poisonous substance that is a specifi c product of the 
metabolic activities of a living organism and is usually very 
unstable, notably toxic when introduced into the tissues, 
and typically capable of inducing antibody formation.
training. (1) The act, process, or method of one who trains; 
(2) the skill, knowledge, or experience acquired by one 
who trains.
unemployment rate. Percentage of the total workforce 
who are unemployed and are looking for a paid job. 
Unemployment rate is one of the most closely watched 
statistics because a rising rate is seen as a sign of a weak-
ening economy that may call for a cut in interest rates. 
Likewise, a falling unemployment rate indicates a grow-
ing economy, which is usually accompanied by a higher 
infl ation rate and may call for an increase in interest 
rates.
unique. (1) Being without a like or equal; unequaled; (2) dis-
tinctively characteristic.
unwavering. (1) Not vacillating between choices; (2) not fl uc-
tuating in opinion, allegiance, or direction.