The 10x rule ffirs indd I 3/14/11 10: 22: 47 AM ffirs indd II 3/14/11 10: 22: 47 am the 10x rule The Only Difference Between Success and Failure Grant Cardone John Wiley & Sons, Inc

agreed. To concur in (as an opinion); admit, concede.
agreement. (1) A contract duly executed and legally binding; 
(2) spoken or unspoken mutual reality on a given situation.
air. The general character or complexion of anything; 
appearance.
á la carte. A menu or list wherein each item is priced sepa-
rately.
alterations. The result of modifi cation.
Amway. A direct-selling company that uses multilevel mar-
keting or network marketing to promote its products. 
Amway was founded in 1959 by Jay Van Andel and Richard 
DeVos.
Ancient Rome. A small, agricultural community that grew 
into one of the largest civilizations in the ancient world. 
Internal strife and external attacks eventually broke it up 
into independent kingdoms. The Dark Ages followed this 
division and dispersion. 
ancillary. Extra; not the main source.
annual. Covering the period of a year.
apathetic. (1) Having or showing little or no feeling or emo-
tion; spiritless; (2) having little or no interest or concern.
arrogance. An attitude of superiority manifested in an over-
bearing manner or in presumptuous claims or assumptions.
assertive. Characterized by confi dence.
asset. An item of value owned; (plural) the items on a balance 
sheet showing the book value of property owned.
assignments. Specifi ed tasks or an amount of work assigned 
or undertaken as if assigned by authority.
attention. (1) Observation, notice, especially a consideration 
with a view to action; (2) an act of civility or courtesy, 
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especially in courtship; (3) consideration of the needs and 
wants of others.