The 10x rule ffirs indd I 3/14/11 10: 22: 47 AM ffirs indd II 3/14/11 10: 22: 47 am the 10x rule The Only Difference Between Success and Failure Grant Cardone John Wiley & Sons, Inc

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GLOSSARY
blip. Something relatively small or inconsequential within a 
larger context.
block and tackle. The simple things necessary in order to 
accomplish a task (comes from football terminology).
boogeyman. A folkloric or legendary ghostlike monster. The 
boogeyman has no specifi c appearance, and conceptions 
of the monster can vary drastically, even from household 
to household within the same community. In many cases, 
he simply has no set appearance in the mind of a child but 
is just an amorphous embodiment of terror.
briefi ng. An act or instance of giving precise instructions or 
essential information.
broke. To ruin fi nancially; out of money.
budget. A list of all planned expenses and revenues; a plan for 
saving and spending.
business downturn. A downward turn, especially toward a 
decline in business and economic activity.
buy-in. The commitment of interested or affected parties to 
a decision (often called stakeholders) to “buy in” to the 
decision; that is, to agree to give it support, often by hav-
ing been involved in its formulation.
campaign. A connected series of operations designed to bring 
about a particular result.
capital. (1) A stock of accumulated goods, especially at a 
specifi ed time and in contrast to income received during 
a specifi ed period; also the value of these accumulated 
goods; (2) accumulated goods devoted to the production 
of other goods; (3) accumulated possessions calculated to 
bring in income.
chaos. A state of utter confusion.
cheerleader. One who calls for and directs organized cheering.
church activities. A form of organized, supervised, often 
extracurricular recreation in a place of religious worship.
Circuit City. Publicly held company that sold electronics. 
Failed in 2009.
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Glossary