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will work for anyone.
This short story isn’t even really about me; it is a guide
for what you have to do. You have no idea how many people
throughout my life have laughed, criticized, and raised their
eyebrows about the things I wanted to do. You don’t know
about the hundreds of thousands of phone calls I have made
that went nowhere or the thousands of e-mails to which no
one responded. You have no idea how many people—even my
supporters—suggested to me that I may be pushing beyond
the limits and putting myself at risk. I have spent 30 years pre-
paring and studying, making mistakes, and taking action—all
of which has allowed me to develop some level of discipline
that I have not always had.
Training and learning are absolutely critical to your fol-
low-through and the development of courage, persistence,
unreasonable thinking, and especially discipline. I keep remind-
ing myself that when it comes to dreams and goals, there is
no being reasonable or rational and there is no distinguishing
between the possible and the impossible. I think you will agree
that it is impossible for you to ever do anything exceptional if
you continue to live your life with thinking and actions that
are mediocre.
Big thinking, massive actions, expansion, and risk tak-
ing are necessary for your survival and future growth. Staying
small and quiet are just ways to continue being small and quiet.
Keep thinking this way, and sometime in the very near future,
no one will be able to see you, hear you—or be aware that
you ever existed. Commit to 10X thinking and 10X action.
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Getting Started with 10X
203
This is the major difference between success and the alterna-
tive. It is not about intelligence, economics, or even who you
know—because without massive action, none of those things
matter.
I still have many of my own long-term goals and tar-
gets to meet. I haven’t yet made the show, 6 billion people do
not yet know me, and there are countless other things I still
want to do—many I haven’t even thought of yet! However,
I do know that I am moving in the right direction. I also know,
and want you to know again, that this is not about me being
more special or having some unique quality; it is simply about
operating with 10X thinking and 10X actions.
Make your fi re so big and so hot that others will have no
choice but to sit around it in amazement. You will never have
all the answers, your timing will never be perfect, and there
will always be obstacles and diffi culties. However, you can
always count on one thing: Taking massive actions consistently
and persistently and then following up with more fourth-
degree actions are the only ways to guarantee the success
you desire. Always go all in on massive action. Let the rest
of the world operate at the fi rst three degrees of action, and
watch them spend their lives fi ghting over the bits and pieces
left behind.
Look around you and you will see the world fi lled with
average people, average thinking, and—at best—average
actions. Take another look. What you will really see behind
this acceptance of average are people who have given up on
their dreams and who cease to live with a dynamic purpose.
They are instead willing to settle for whatever their estima-
tion of “normal” is. When you’re choosing the people whom
you will learn from, look for the exceptional—those who stand
out because of the way they approach their lives. Don’t worry
about how they are special or different from you. Focus on
how they think and act and how you can duplicate that. Suc-
cess is not a choice or an option; it’s your duty to operate at the
right level of thoughts and actions. So follow through on your
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204
THE 10X RULE
responsibility to leave a footprint on this planet—so that when
you are done with your tour of duty, you will be remembered
for approaching your life with nothing less than the biggest of
dreams and the most remarkable actions. Remember: Success
is your duty, obligation, and responsibility, and by thinking at
10X levels and taking 10X actions, I am certain you will create
more success than you have even dreamed of!
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