The 10x rule ffirs indd I 3/14/11 10: 22: 47 AM ffirs indd II 3/14/11 10: 22: 47 am the 10x rule The Only Difference Between Success and Failure Grant Cardone John Wiley & Sons, Inc

32. Be Disciplined
Remember: We are not just talking about money here. This 
refers to being successful in all areas of life—and to do so, 
you will not be able to compromise this thing called disci-
pline. Discipline is an orderly, prescribed conduct that will get 
you what you want—and it’s a requirement for 10X players. 
Unfortunately, most peoples’ disciplines look more like bad 
habits instead of the—admittedly uncomfortable—10X actions 
they should be taking over and over again.
Discipline is what you use to complete any activity until 
the activity—regardless of how uncomfortable—becomes your 
normal operating procedure. In order to ever attain and keep 
success, you must determine which habits are constructive—
and discipline both yourself and your group (see point 28) to 
do those things over and over again.
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186
THE 10X RULE
If you fi nd you do not have all of the previously mentioned 
success traits and habits—or you see yourself having most or 
some of them most of the time but occasionally fall off a bit—no 
worries. I would expect that most of the people reading this 
don’t consistently display every single one of these qualities all 
the time. Become aware of what the list is, keep it close to you, 
and make a new commitment to making these techniques part 
of who you are rather than merely something you “do.” Although 
I don’t personally operate in the success column 100 percent of 
the time, I do make efforts to ensure that I spend most of my 
time doing what successful people do.
None of the things on this list is a superhuman quality. 
Every single one is attainable. Don’t use just one or two of the 
techniques. Start thinking and operating with them, and they 
will become a part of you. Use them all.
Exercise
Without looking, name fi ve traits of successful people 
and their counterparts.
What do you do best now?
What do you need to work on more?
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