The 10x rule ffirs indd I 3/14/11 10: 22: 47 AM ffirs indd II 3/14/11 10: 22: 47 am the 10x rule The Only Difference Between Success and Failure Grant Cardone John Wiley & Sons, Inc

fi rst quarter. The fi rst three months of a fi nancial year.
fl ier. An advertising circular.
Fortune 500. Top 500 companies in the United States based 
on gross sales.
freelancer. A person who pursues a profession without a long-
term commitment to any one employer.
front. An area of activity or interest.
fuel. Support; stimulate.
funk. Slump.
GDP (Gross Domestic Product). One of the measures of 
national income and output for a given country’s economy. 
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GLOSSARY
It is the total value of all fi nal goods and services produced 
in a particular economy—the dollar value of all goods and 
services produced within a country’s borders in a given 
year. 
generate. To create or be the cause of (a situation, action, or 
state of mind).
genuine. Free from hypocrisy or pretense; sincere.
goals. The end toward which effort is directed.
Greece (ancient). Considered to be the foundation of Western 
civilization, as a golden age fl ourished in this culture for many 
generations. When the Romans conquered Greece, they 
adopted many aspects of this culture. Roman civilization in 
turn went on to conquer much of the world and so spread 
Greek culture to many other countries.
guarantee. An assurance for the fulfi llment of a condition such 
as an agreement by which one person undertakes to secure 
another in the possession or enjoyment of something.
gullible. Easily duped or cheated.
hammer. To strike or drive with a force suggesting a hammer 
blow or repeated blows.
Heard Automotive. Founded by Bill Heard, who operated 
the largest Chevrolet franchise in the world and who 
closed all operations in 2009.
HerbaLife. Founded in 1980, a company that sells weight-
loss, nutrition, and skin care products by multilevel mar-
keting, also known as network marketing. It has been the 
subject of controversy and lawsuits.