The 10x rule ffirs indd I 3/14/11 10: 22: 47 AM ffirs indd II 3/14/11 10: 22: 47 am the 10x rule The Only Difference Between Success and Failure Grant Cardone John Wiley & Sons, Inc

elated. Marked by high spirits; exultant.
encourage. To give help or patronage to (e.g., encourage oth-
ers to do business with you).
end all. Describes the ultimate solution.
endurance. The ability to withstand hardship or adversity, 
especially the ability to sustain a prolonged stressful effort 
or activity.
enlist. To secure the support and aid of; employ in advancing 
an interest.
entrée. The main course of a meal.
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Glossary 
213
environment. The circumstances, objects, or conditions that 
surround a person.
erode. To cause to deteriorate or disappear as if by eating or 
wearing away.
exception. A case to which a rule does not apply.
exhibit. To present to view, as in showing or displaying out-
wardly, especially by visible signs or actions.
expand. To increase the extent, number, volume, or scope of; 
enlarge (comes from spread).
expansion. Act of increasing the extent, number, volume, or 
scope of; enlargement.
experience. (1) Direct observation of or participation in 
events as a basis of knowledge; (2) the fact or state of hav-
ing been affected by or gained knowledge through direct 
observation or participation.
exploit. (1) To make productive use of; utilize; (2) to make use 
of meanly or unfairly for one’s own advantage.
extra mile. More than is due, usual, or necessary.
extraordinary. Anything outside the realm of what most nor-
mal people can and do achieve.
fanatic. Marked by excessive enthusiasm and often intense 
uncritical devotion.
fi nancial plan. A plan of how to stay solvent with regard to 
income and expenses.