The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future

BUSINESS DEVELOPMENT
. This is work that grows the business. What new
products  or  services  are  in  the  works?  Are  there  any  partnerships  or  joint
ventures you’re pursuing?
OFFER  DEVELOPMENT
.  This  kind  of  work  involves  using  existing
resources in a new way. Can you create a sale, launch event, or new offer to
generate attention and income?

---

FIXING LONG-STANDING PROBLEMS
. In every business, there are problems
that creep up that you learn to work around instead of addressing directly.
Instead of perpetually ignoring these issues, use your non-firefighting time
to deal with the root of the problem.
Health Insurance
In  the  United  States,  it’s  the  big  question  facing  many  prospective
entrepreneurs:  “How  can  I  insure  my  family  when  I’m  self-employed?”
(Canadians  and  others  can  skip  this  section  and  breathe  easy.)
Unfortunately, universal health care is still a long way off before we catch
up with the rest of the developed world.
To get some options, I surveyed our group of case studies (those from the
U.S.) and also conducted several online conversations with large groups on
Twitter  and  Facebook.  The  answers  varied  considerably.  Someone  wrote,
“Get screwed and pay a lot of money for coverage that doesn’t help you.”
Alas,  in  some  cases,  that  statement  may  not  be  much  of  a  stretch.  But  in
other cases you have choices. Here are some of the most common ones.