Scientific progress volume ǀ issue ǀ

ǀ
ISSUE 2 
ǀ
2022 
ISSN: 2181-1601
Uzbekistan
 
www.scientificprogress.uz
 
Page 464
helping businesses to find a unique selling point and promote it. Of course, it is also 
crucial that marketers keep up with the latest trends, so that they can create a diverse 
marketing mix and use the best methods for getting their message out. 
One of the key ways those involved with tourism management are adapting to the 
pandemic is by placing a greater focus on customers in the local area, or in neighboring 
countries. This is because the travel restrictions that are in place, and the overall 
reluctance to travel internationally, has made local customers a safer target 
demographic. 
You can start by emphasizing features of your business that are likely to appeal to 
local customers. For instance, rather than highlighting aspects like the weather and local 
attractions, which primarily appeal to international visitors, you might instead focus on 
your facilities, your ability to host events, or your luxury services. 
For hotels, cafes and similar businesses, you may also appeal on the basis of 
providing locals with somewhere to carry out remote work, and you can do this by 
promoting your work-related facilities and your wi-fi. 
The pandemic has forced businesses to make more intelligent use of tourism 
technology and virtual reality is one of the most promising areas to explore. This can 
allow potential customers to experience a hotel, airport lounge, restaurant, local 
attraction or even certain tourist activities from afar, with no risk [1-12]. 
Today, virtual reality tours can usually be enjoyed through any of the major web 
browsers and viewed on a computer, mobile or tablet. The enjoyment can be further 
enhanced if users have access to a VR headset. Virtual reality tours can be especially 
effective as a tourism marketing component, because they allow users to get a sense of 
what they can expect when they arrive. This can be an especially powerful tool during 
the booking process, when customers may start to have second thoughts, and when a 
little extra persuasion can make all the difference. 
Tourism marketing contributes to the growth of local and national economies 
worldwide. In fact, one-fifth of all global jobs created over the past decade have been 
within the travel sector. Nearly 10 percent of all jobs are supported by this industry. The 
more people visit a city or country; the more money they spend. This helps grow the 
local economy and attracts investors. New hotels and vacation resorts open their doors, 
leading to the creation of new jobs. As the local infrastructure and services improve, the 
number of tourists increases even more. 
Many travel destinations that are popular today have only recently been added to 
our holiday map. Sierra Leone, South Korea, Nepal, Iceland and Vietnam are just a few 
to mention [13-22]. 
Today, you can easily travel from one place to another and use the internet to 
research every possible destination. Facebook, Twitter, Tumblr, YouTube and other 
online platforms are flooded with exciting stories and reviews from travelers worldwide. 

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SCIENTIFIC PROGRESS
VOLUME 3