Table of Contents 1 Business Opportunity 1

Café Paradiso – Sample Business Plan

Business Plan

2007/2008
Commercial-in-Confidence
Date

Table of Contents

1.1 Business Opportunity 1

1.2 Product/Service Offering 1

1.3 Marketing Plan 1

1.4 Management Team 2

1.5 Financial Plan 2

2.1 Business Opportunity 3

2.2 Vision and Mission 3

2.3 Goals and Objectives 3

2.4 Nature of the Business 4

3.1 Situational & SWOT Analysis 5

Table 1: SWOT analysis and strategy development 5

3.2 Industry Analysis 6

3.3 Competitor Analysis 6

Table 2: Analysis of competitors 7

Table 3: Analysis of competitors’ products and services 7

4.1 Target Market 8

4.2 Competitive Advantage and Unique Selling Proposition 8

5.1 Marketing Objectives 9

5.2 Marketing Mix 9

Table 4: Value Propositions 9

5.3 Action Plan 12