Scientific progress volume ǀ issue ǀ

ǀ
ISSUE 2 
ǀ
2022 
ISSN: 2181-1601
Uzbekistan
 
www.scientificprogress.uz
 
Page 465
Tourism agencies, hotels, B&Bs and other industry players leverage today's technology 
to promote destinations that are new or untouched by tourists. This helps increase 
customer awareness and opens up a world of opportunities for tourists and hospitality 
professionals alike. 
Grow the Local Economy 
Tourism marketing contributes to the growth of local and national economies 
worldwide. In fact, one-fifth of all global jobs created over the past decade have been 
within the travel sector. Nearly 10 percent of all jobs are supported by this industry. 
The more people visit a city or country, the more money they spend. This helps 
grow the local economy and attracts investors. New hotels and vacation resorts open 
their doors, leading to the creation of new jobs. As the local infrastructure and services 
improve, the number of tourists increases even more. 
Promote Local Brands 
Many small cities and towns are home to world-class accommodations. Marketers 
promote these places online and offline to drive brand awareness and attract visitors. 
They also make sure that information on restaurants, hotels and other venues is easily 
accessible and up-to-date [23-30]. 
For example, if you own a B&B, you can advertise it on Facebook and Instagram 
as well as in travel magazines and on travel blogs. Another option is to join 
Booking.com, Hotels.com and other online platforms where travelers can book 
accommodations at discounted rates. Those who decide to stay at your B&B may leave 
reviews on Yelp, TripAdvisor, Expedia and other websites with millions of visitors, 
which further helps increase brand awareness. Tourism marketing drives business 
growth. If customers are satisfied with your services, they'll spread the world about your 
facility, whether it's a local pub or a hotel. This will bring you more clients and give you 
a competitive edge.