Scientific progress volume ǀ issue ǀ

ǀ
ISSUE 2 
ǀ
2022 
ISSN: 2181-1601
Uzbekistan
 
www.scientificprogress.uz
 
Page 463
THE IMPORTANCE OF MARKETING IN TOURISM 
 
Jonibek Shukurov 
Gulasal Shaymanova 
Student of KarSU 
Student of KarSU 
 
ABSTRACT 
This article discusses the role of marketing in the tourism industry and its types. 
Keywords: 
marketing, tourism, services, research, advertising 
Tourism is one of the fastest growing industries in the world and is also one of the 
best ways to boost a country’s economy. With more and more destinations realizing this 
and seeking to attract more tourists, the industry is becoming increasingly competitive. 
This is why it’s now more important than ever to ensure that your marketing strategy is 
up to scratch. 
Tourism marketing is the collective name given to the various marketing 
strategies used by businesses within the tourism industry. This includes, for example, 
hotels and other forms of accommodation, along with airlines, car rental services, 
restaurants, entertainment venues, travel agents and tour operators. 
Tourism marketing has many different names 
—
destination marketing, concept 
marke
ting, experience marketing. Many of today’s marketing experts refer to tourism 
marketing as a subset of digital marketing. 
Social media, e-newsletters, automation and pay per click ad campaigns play 
healthy roles in successful tourism marketing plans. Traditional marketing concepts also 
are vital 
—
such as press releases, blog articles, travel reviews and cross marketing with 
other businesses. 
Highly effective marketing plans for tourism-related businesses have a clear 
understanding of the characteristics, the motivations, the behaviors, and the experience 
of each and every traveling customer. Marketing toward tourists is about showing them 
how they can temporarily escape their normal, hectic lives for a change of venue and 
entertainment. 
The purpose behind tourism marketing is to promote the business, make it stand 
out from rivals, attract customers, and generate brand awareness. Many modern tourism 
marketing strategies make use of the internet, with websites, online adverts, email and 
social media platforms often playing a key role. 
As it is one of the world’s largest industries, the tourism industry is extremely 
competitive. This means that businesses operating within the industry need to find ways 
to stand out from rivals, promote themselves as being the best option for tourists, and 
highlight some of the things that make them different, or superior. Marketing is 
essential for achieving this and many of the best tourism marketing tips focus on 

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