Bog'liq 13714 1 5503376EFCE8575E605B9B65ADF82BB787B9A90D
STRATEGIES” 124 Business processes in tourism are increasingly moving into the digital space. The use of
modern algorithms increases the speed of work, allowing you to solve more ambitious tasks. The
global tourism industry is undergoing fundamental changes associated with modern
technologies. Digital technologies are relevant, as they are becoming the main important
direction of the strategy for the development of culture and tourism in the cities of the future.
Among the main directions of the strategy for the development of culture and tourism are the
following.
1.
Maximum choice with minimum effort - this is how you can characterize the desire of
travelers to compare and choose from the mass of offers those that suit them. As users of
technology in all walks of life, tourists expect appropriate convenience at the stage of choosing
their trips. It is important for them to have complete information about all available options with
a single click on any device. At the same time, high demands on the result remain -
personalization and reliability of the source play a decisive role. Travel service providers, in turn,
are forced to look for ways to remain competitive and provide a high level of service.
2.
The desire for digital is typical not only for travelers, but also for travel service providers.
Increasing the efficiency of work processes and minimizing errors and failures is the main goal
of companies seeking to increase profits. Our industry is now focusing more and more on
“bigdata”, machine learning, automation, the Internet of things and other innovations that will
enable us to meet the growing demands of our customers.
3.
A personalized approach is becoming increasingly important: modern travelers expect
offers tailored to their individual preferences and previous experience. To do this, airlines,
hotels, travel agencies and other market participants are looking for ways to extract the
maximum amount of information about their customers. It is important to be able to anticipate
the potential needs of tourists, take into account previous problems and prevent their occurrence.
This becomes possible thanks to system business intelligence and a large amount of data.
4.
Multimedia content comes to the fore. In the era of the boom of social media and video
services, travelers want to know in advance what awaits them on the journey: a 3D tour of the
aircraft cabin, the ability to see your seat before the ticket is purchased - all this helps to manage
customer expectations. New solutions for providing multimedia content to travel companies are
provided, including through the NDC (New Distribution Capability) technology standard, which
is already being adopted by airlines, hotels and other travel service providers around the world.
5.
Recently, industry experts are increasingly talking about the emerging trend of combining
business and leisure. The concept of bleisure (business&leisure) is typical for millennials who
are used to getting the most out of current conditions. According to a 2018 study by Amadeus
and Lonergan, 44% of business travelers want to leave their job because of a bad travel policy,
and half of the respondents answered that this determines their choice of place of work [1].
6.
Consolidation of the efforts of all players in the tourism market is necessary in order to
provide travelers with a single positive experience throughout the trip. A flight delay or problems
on the way from the airport to the hotel leave the tourist with a bad impression not from a single
service, but from the picture as a whole. The cooperation of suppliers and the provision of joint
"benefits" will contribute to the development of the entire industry.
7.
If we talk about the long term, we can note the prerequisites for the emergence of “smart
cities”. The consumer world of the future will be sophisticated and complex, and the discerning
demand of travelers fed up with traditional tours will target unique experiences. Comprehensive
analytics, multimodal transportation and other features of smart cities will highlight a new
direction for the industry. Digitalization of tourism can be divided into external and internal.
In the first case, we are talking about the systematic transfer of communications with the
client to the digital environment: people no longer have time for personal meetings with travel
agents to discuss vacation options. Often the country and the hotel have already been chosen -
they have learned to search for information on the network on their own. Therefore, it remains to
find a point of contact with the tour operator, which usually becomes its website [2]. On the site,
the user will also not be left alone with questions: an employee in a chat or a chat bot
