Rlchard Pettlnger

Growing larger

As the company grew, management structures and systems became more complex. Growth in sales, products, geographical spread, and employees, together with changes in markets, brought the need for change within the organization. It became apparent to the company that there were three primary areas of concern:

» the continuing need to emphasize the basics;

» the necessity of continuing to talk to each other; and

» the challenge of remaining a team.

The growth, diversification, and increased internationalization of the company brought great potential for stress and were key concerns of the company’s top and middle management.