Rlchard Pettlnger

NIKE: CORPORATE STRESS MANAGEMENT

Introduction

Nike was founded in 1969 by Phil Knight and Bob Bowerman to manufacture and sell sports and leisurewear. The company’s first product was running shoes and from there it diversified into a full range of apparel. Originally targeted at the US athletics boom of the mid to late 1970s, the company subsequently diversified into production of all sports goods, initially in the US, and then later around the world. The company now produces a full range of equipment and apparel for football, baseball, basketball, soccer, rugby, and cricket, as well as athletics; and alongside this is a wide range of perceived high quality, premium price leisurewear.