The Stages of P/OM Development | - Internally – Inside Firm’s Organization
| - Externally - In the Firm’s Marketplace
| - Top Management Is Neutral to P/OM
| - Stage I – worst case; indifferent to P/OM’s ability to lower costs, raise quality, etc.
| - Stage II – next to worst case; indifferent to the voice of customers re quality; has interest in cost reduction by P/OM
| - Top Management Is Supportive of P/OM
| - Stage III – next to best case; support for P/OM process advantages but not product design
| - Stage IV – best case; total support for P/OM with product design and process abilities
| - Guideline examples might be:
- Stage I – government tax and license offices
- Stage II – franchise gas stations
- Stage III – phone and cable company offices
- Stage IV – FedEx, UPS, Disney, Toyota, Apple
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