Pearson New International Edition International pcl tp indd 1

Discussion Questions:
1. If you want to own a hotel, what factors should you consider as you decide
whether to affiliate with a franchise company or remain nonaffiliated?
2. If you are an independent hotel owner, what factors will help you decide whether
to operate it independently or to affiliate with a management company?
3. What, if any, impact does a specific hotel’s affiliation, ownership, or operation
have on an individual guest?
LODGING INDUSTRY CHALLENGES
Significant challenges now confront the hotel industry. As noted in Roadmap 5,
this chapter concludes with a discussion of some of the operating, marketing, tech-
nological, and economic challenges faced by all segments of the lodging industry.
These are previewed in Figure 10.