Pearson New International Edition International pcl tp indd 1

DO YOU WANT TO OWN A HOTEL?
If you want to own a hotel, you have several alternatives:
•
You can own a single-unit property that is not affiliated with any brand. Some sin-
gle-unit properties have been in business for years, are extremely successful, and may
be the preeminent hotel in a community or area.
•
You can own a single-unit property affiliated with a brand. Properties that are part
of a hotel chain are most prevalent. Brand affiliations—whether international,
nationwide, regional, or even located within a smaller area—are successful because
of name recognition. Also, business financing may be easier to obtain when a pro-
posed hotel will be affiliated with a brand.
•
You can own multiunit properties affiliated with the same brand. Some businessper-
sons own several hotels and affiliate all of them with the same brand. Often this
makes managing the hotels easier, because the expectations of the brand’s owners
are well-known.