Pearson New International Edition International pcl tp indd 1

OVERVIEW OF THE LODGING INDUSTRY
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You can own multiunit properties affiliated with different brands. An owner who has
more than one hotel in the same market area may believe that a business decision
to build two hotels with the same brand in that area would not be a good one. Or,
an owner may have both limited- and full-service hotels, and the same brand is not
available for both types of properties.
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You can own one or more properties that are or are not affiliated with a franchise
and have the properties operated by someone else. For a fee, some brands will offer
management services to hotel owners. Also, management companies that do not
own brands or hotels provide management services for a fee.