Fairy Tale and Film



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Fairy Tale and Film Old Tales with a New Spin by Short, Sue (z-lib.org)

Fairy Tale and Film
endless new permutations. After all, this is what fairy tales have always 
done, altering and adapting to suit changing audiences and intentions, 
and our taste for them is unlikely to change any time soon. We may 
have lacklustre or downright disappointing results, uninspired retreads 
simply aiming to make a fast buck, yet we will keep looking for some-
thing special all the same. Much like Aladdin’s battered old lamp, it 
may be the most unpromising example – the one that elicits the lowest 
expectations – that gives us what we desire.


163
Epilogue: The Importance 
of Enchantment
It seems that the fairy tale film is experiencing both the best of times, 
and the worst of times: enjoying increased critical and industrial atten-
tion, while the films deemed worthy of commendation appear to be 
relatively small. Cinematic interest in rejigging familiar stories is long 
established, of course, and fairy tales largely ‘presold’ in this respect, 
with star appeal, an epic scale and special effects best appreciated on 
the big screen all figuring prominently as major incentives for studio 
investment. However, recent examples have largely proved to be 
disappointing – particularly given the many talented figures involved in 
dismal projects such as 
Jack the Giant Slayer
and 
Oz the Great and Powerful

The likelihood of further releases of similar ilk, effects-driven crowd 
pleasers without substance or staying power, would seem to corroborate 
critical misgivings about the co-opting of fairy tales for commercial 
ends. Nonetheless, as I said at the outset of this book, the more obvious 
fairy tale adaptations are by no means the most interesting examples, 
and although it is easy to become frustrated or discouraged in response 
to so many creative opportunities missed, it is more important to focus 
on areas of continued innovation and inspiration. 
Back in 1993, in a statement coinciding with the BFI’s season of 
screenings, 
Cinema and the Realms of Enchantment
, Marina Warner com-
mended the fairy tale film for ‘its capacity to face up to real-life difficul-
ties and deal with them imaginatively, to make the best of adversity’, 
adding, ‘if a popular medium can’t challenge the status quo, as well 
as support it, we might as well all shrug ourselves into an early grave’ 
(qtd in Petrie 1993: 3). In her subsequent book, 
From the Beast to the 
Blonde
(1995), she admits some concern about the absorption of fairy 
tales into popular commercial culture, yet again strives to counter cyni-
cism, contending that ‘it seems a simple admission of defeat to weep 


164 
Fairy Tale and Film
and gnash one’s teeth at the thought of EuroDisney’ just as ‘it is simply 
unthinking and lazy to denounce all the works of Disney and his legacy’ 
(1995: 414).
1
Two decades on, in her latest book, 
Stranger Magic: Charmed 
States and the Arabian Nights
(2012), Warner reiterates a need to reassess 
what fairy tales have to offer us, affirming ‘the uses of enchantment in 
a sceptical age’ (432) as a means of recognising some level of unity in a 
very divided time, claiming that the universal appeal of so many tales 
provides important common ground. As ever, her faith in the fairy tale is 
encouraging, as is her attempt to positively reclaim what ‘enchantment’ 
constitutes, serving as both a source of pleasure and a crucial means of 
reconceiving reality. The term ‘enchantment’ has been highly debated 
over the years, used by Bruno Bettelheim to describe the psychoanalytic 
work performed by fairy tales, yet serving as a byword for being duped, 
according to Jack Zipes, who claims that fairy tales have largely been 
deployed to instruct and inhibit individuals as part of the civilising pro-
cess. ‘Enchantment’ is thus aligned with an ideological endorsement of 
the status quo and ‘breaking the magic spell’ a way to perceive and resist 
such devices, a means to ‘do away with the mystique and charisma that 
pervade our lives so that we can grasp the deceptive and arbitrary uses 
of enchantment and entertainment’ (Zipes, 2002a: x). Notably, however, 
while fairy tales have frequently been used to deceive us, Zipes claims 
that they may also serve as an antidote, tempering a degree of wariness 
with some optimism in arguing that ‘within the tales lies the hope of 
self-transformation and a better world’ (2002a: xi). Arguing that nar-
ratives can be ‘re-utilised’, he considers ‘Utopianism’ a key incentive,
2
and although he has become increasingly cynical about our ability to 
achieve these ideals, Zipes nonetheless asserts a continued need for 
fantasy ‘to contemplate alternatives to our harsh realities’, claiming 
‘more than titillation, we need the fantastic for resistance’ (2009: 48). 
Warner reiterates the sentiment, yet ‘enchantment’ is not perceived as a 
euphemism for delusion, but a flight of fancy with a sense of purpose, 
serving as a necessary prelude to change. As she contends, ‘the strange 
and admirable pleasures of magic are connected to the acts of enchant-
ment and the transfiguring effects of imaginary possibilities’, aligning 
this capacity with ‘the prophetic ability to imagine what has not yet 
come to be’ (2012: 433). Put simply, without being able to conceive an 
alternate reality, we have little hope of creating one. As Tatar asserts
‘fairy tales are good to think with’ (2013) and to rethink our view of the 
world, yet most of all to enable us to imagine that progress is possible. 
Breaking the magic spell should not come at the cost of believing in the 
most compelling aspect of fairy tales: the extraordinary transformations 



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