Constant improvement
Most commentaries on TQM talk of the need for viewing quality improvement as a
never-ending goal. There should be constant review of the customers’ needs and constant
attempts to improve the quality of the product or service. The process of producing the
product or service should be kept constantly under review with the intention of improving
efficiency and effectiveness. Deming (1982) talks of improving ‘constantly and forever
the system of production and service’. Peters (1988) describes quality improvement as a
‘never-ending journey’. The last of Crosby’s (1979) fourteen steps to quality
improvement is ‘do it all over again to emphasise that the quality improvement
programme never ends’.
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