Key words: news program, TV presenter, mass media, tele-space.
The majority of the world’s population cannot imagine any day in today’s era of rapid globalization
without information, without news. The demand for information is growing and it has become the
most necessary commodity for human consumption. We meet the need for information about events,
news and changes in our country and the world through the media.
“The TV news program is the backbone of all television networks, be they national, regional or
local. These types of programs have been changing over the time. The essence of the information is
being modified and has adopted a new format. The media is having a boomerang effect on the current
population, a boomerang that catalyses and meditates their way of living. The media companies
consider the audience as a test subject for their media experiments. The audience does not demand
any specific programs but consumes the products on the market because there is no other choice.
Because the large economic groups are in turn linked with the political power, the representation of
the world is therefore clearly mediated in favour of one ideology or another and, thus, there is a great
control of the information.”
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Information programs form the basis of any domestic and foreign TV channels. Depending on the
structure of the information program, the content and direction of the information disseminated through
the program, that is, the nature of the information, it is possible to come to an agreement about the TV
channel, to determine its ideological direction. The expansion of the modern information market has
also affected the traditional features of information programs, and the modern peculiarities of such
programs have begun to emerge. Nowadays, viewers have a wider choice because the situation with
news television has changed in terms of quantity and quality.
“The information department of TV channels is expanding; the number of days and broadcasts of
information programs is increasing. There are already TV channels that specialize only in information.
Although it is a very difficult and costly process, the work of any TV channel begins with the creation
and organization of an information program.”
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If we take into account that today even the most
entertaining and private TV channels of the country produce information programs, we can see how
valid the above statements are. If we analyze the news program “ZurTV” and “Bu kun”, we notice the
peculiarities of modern news programs, such as mobility, closeness to the people, a broad approach
to social issues and the simplicity of language and style of expression. Analyzing the right program
through pure journalistic theoretical concepts and principles also reveals a number of shortcomings,
but its materials, based on long-standing stereotypes of information programs, can be another sign of
modern identity. Old-fashioned stereotypes, such as the seriousness of news programs on state TV
channels, the wide coverage of political information, and the coverage of the activities of the head of
state and government, are boring the audience today. It is no secret that the modern consumer, who is
accustomed to hearing and reading very short information, prefers modern interpretations to such an
old-fashioned approach.
One of the peculiarities of modern information programs is that they do not deviate from reporting,
which has its own purpose and function. Because there are special animations to find a solution to
1
Begona Gutierrez San Miguel, Maribel Rodriguez Fidalgo, Maria del Camino Gallego
Santos. “Analysing the development of TV news programmes: from information to dramatization”.
Revista Latina de communicacion social. 2010. p: 126-145
2
Sheyxova E.Sh., Ibragimova P.A. Features of modern information programs in local
television.
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