Part II. Marketing principles, goals, functions and types...................................................23 2.1.The main principles of marketing.....................................................................................23 2.2..Marketing functions and significance of its activity......................................................... 24 2.3. Marketing goals.................................................................................................................... 25 2.4. Condition of demand and marketing types according to its development....................28 Brief conclusions.........................................................................................................................31 Questions for control & discussion.......................................................................................... 31 Main literature............................................................................................................................31