Adabiyotlar ro’yx a ti............................................................................................................... 168 Mundarija................................................................................................................................. 172
C O N T E N T S Introduction.......................................... ......................................................................................5 Part I. Marketing and the main stages of its development..................................................8 1.1 The concept o f marketing and its essence..........................................................................8 1.2. The main stages of marketing development.......................................................................11 1.3. The conception of marketing theory and its evolution.....................................................14