Part III. Providing marketing activities with information...................................................32 3.1. Information is the base of marketing. Information system............................................. 32 3.2. Types of information and their classification................................................................... 35 3.3. Methods of collecting information.....................................................................................38 3.4. Analyzing and remaking of gathered information............................................................ 42 Brief conclusions.........................................................................................................................42 Questions for control & discussion.......................................................................................... 43 Main literature............................................................................................................................43