Part IV. Structured composition of marketing and its management...................................44 4.1. The concept of marketing and branch marketings.......................................................... 44 4.2. Macro marketing and micromarketing.............................................................................. 46 4.3. Marketing management......................................................................................................48 4.4. External and internal spheres of marketing, their intercommunication....................... 49 Brief conclusions......................................................................................................................... 50 Questions for control & discussion.......................................................................................... 51 Main literature............................................................................................................................ 51