O„zbekiston respublikasi oliy va o„rta maxsus ta‟lim vazirligi samarqand iqtisodiyot va servis instituti fakultet: Magistratura bo‘limi Kafedra: Xalqaro turizm va turizm servisi «Himoyaga tavsiya etildi»

How much do sites profit from UGC?
 
Wikipedia is one of the largest user generated content databases in the world. It 
is created by it's users. Tumblr is a good example of user-generated content because 
each page collects a group of ―fans‖. It‘s why their marketing team makes a strong 
effort to bring their customers into the brand‘s story whether that means engaging 
with fans on social media or amplifying the images those fans take and tag by 
featuring them online. Pinterest is another example of a site that thrives off user-
generated content. Users are able to share their own content or ―pin‖ material from 
other websites or blogs, which is then organized into categories based on topic.
Some of the other great examples of user-generated content are Belkin's "Lego 
iPhone Case", T-Mobile's "Breakup Letter", TEDxPortland's "What is Perfect?" 

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campaigns.
Picture 6. 
Social media sources
 
 
According to Handbook on E-marketing for Tourism Destinations 
(‘Handbook 
on E-marketing for Tourism Destinations . World Tourism Organization UNWTO’, 
2014)
, over the past two decades, Destination Management Organizations (DMOs) 
have explored, and learned to exploit, the use of Internet and other forms of electronic 
communication. Based on the knowledge of the UNWTO, the importance of 
Crowdsourcing and Social Media in tourism businesses could be classified in 
following categories: 
Role of the crowdsourcing and social media in tourism businesses
 

Transfers ―hard information‖ into motivational content. 

Distributes information through channels such as Expedia, Travelocity, Rough 
Guide, etc. 

Engages travellers on one-to-one and one-to-many activities. 

Makes easy two-way interaction between the DMO, suppliers, and visitors, as 
well as between users. 

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
Finds out potential visitors through information content. 

Facilitates destination or service brand, made possible by the rapid spread of 
broadband connections, allowing users to experience attractive imagery and 
animation. 

Simplifies visitors in arranging their trip by offering tools such as ideas, 
itineraries and route planners. 

Associates promotional activity through internet purchasing. 

Organizes cost-effectiveness in conveying information and products on sale 
directly, economically and at short notice to major prospects. 
Works in harmony with offline marketing activities so that traffic can be driven 
in both directions, online to offline and vice versa. In this context, the general purpose 
of this paper is to undertake a review on the need of social media and crowdsourcing 
with the specific purposes describing and existing experience gained from previous 
researches related to tourism destinations. In the final analysis, identifying major 
drawbacks and conclusions, as an approach to better understand the existing 
knowledge on tourism innovation and technology for the further investigations
.