O„zbekiston respublikasi oliy va o„rta maxsus ta‟lim vazirligi samarqand iqtisodiyot va servis instituti fakultet: Magistratura bo‘limi Kafedra: Xalqaro turizm va turizm servisi «Himoyaga tavsiya etildi»

Synergy of users in social platforms
A popular use of UGC involves collaboration between a brand and a user. For 
example, the "Elf Yourself" videos by Christmas Jib Jab that come back every year 
around Christmas. The Jib Jab website lets people use their photos of friends and 
family that they have uploaded to make a holiday video to share across the internet. 
You cut and paste the faces of the people in the pictures to animated dancing elves. 
Some bargain hunting sites feature user-generated content, such as Dealsplus, 
Slickdeals, and FatWallet, which allow users to post, discuss, and control which 

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bargains get promoted within the community. Because of the dependency of social 
interaction, these sites fall into the category of social commerce. 
Picture 4.
 User generated Content 
Typically, in Tourism and Travel, the amount of internal information is 
not sufficient to allow tourist to select a destination. The external information 
available to potential tourist emanates from various sources like formal or 
environment and informal or social environment. The way of informal database is 
accumulated with the help of users while they share information on different 
platforms. Crowdsourcing and user-generated contents serve tourism to gain sufficient 
sources while categorizing them into unique system. Advances of innovative social 
media platforms and Big Data open new possibilities of opportunities for Destination 
Management Organizations (DMOs), in order to make satisfactory accessible files 
about offered services. Moreover, officials of tourism are responsible for the 
responsibility of supported formal information, but data that stored by user-generated 
platforms hardly censored. Albeit, tourism destinations can easily accumulate 
necessary sources by the help of the integration on one purpose. 

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Picture 5.