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online college bookstore business plan

1.5 Objectives


The College Cafe will strive to achieve the following objectives:

  • Become the leading Internet student-to-student marketplace

  • Attract 500,000 registered users in the first year

  • Achieve 50,000 visits per month

  • Establish sustainable profitability within the first year

2.0 Company Overview


The College Cafe was founded in July and is presently in its start-up stage.  The College Cafe website has been in operation with limited functionality since August of last year.  The College Cafe is currently being test marketed at Georgia State University.

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