The undersigned reader acknowledges that the information provided by _________________________ in this business plan is confidential; therefore, reader agrees not to disclose it without the express written permission of _________________________.
It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader, may cause serious harm or damage to _________________________.
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This is a business plan. It does not imply an offering of securities.
Chart: Highlights 3
1.1 Solution 3
1.2 Market 3
1.3 Opportunity 3
1.4 Financial & Capital Requirements 4
1.5 Objectives 4
2.0 Company Overview 4
2.1 Company Locations and Facilities 4
2.2 Mission 4
2.3 Ownership 5
2.4 Keys to Success 5
2.5 Management Summary 5
2.6 Management Team 5
2.7 Start-up Summary 7
Table: Start-up 7
Chart: Start-up 8
3.0 Product Summary 8
3.1 Textbook Exchange 8
3.2 Auctions 9
3.3 Classifieds 9
3.4 Retail 9
3.5 Teacher Evaluations 10
3.6 Bloggers 10
3.7 Future Products 10
4.0 Market Analysis Summary 11
4.1 Market Growth 11
4.2 Market Trends 12
4.3 Market Segmentation 14
Table: Market Analysis 14
Chart: Market Analysis (Pie) 14
4.4 Target Market Segment Strategy 15
4.5 Competitive Anaylsis 15
4.5.1 University Bookstores 15
4.5.2 Online Bookstores & Retail Websites 16
5.0 Marketing Strategy 17
5.1 Strategic Alliances 17
5.2 Promotion Strategy 18
5.3 Marketing Programs 18
6.0 Sourcing 19
7.0 Technology 19
8.0 Milestones 20
Table: Milestones 20
Chart: Milestones 20
9.0 Financial Plan 21
9.1 Important Assumptions 21
Table: General Assumptions 21
21
Table: Start-up Funding 22
9.3 Use of Funds 23
9.4 Exit Strategy 23
9.5 Key Financial Indicators 23
Chart: Benchmarks 23
9.6 Break-even Analysis 24
Table: Break-even Analysis 24
Chart: Break-even Analysis 24
9.7 Sales Forecast 25
Table: Sales Forecast 25
Chart: Sales Monthly 26
Chart: Sales by Year 26
9.8 Personnel Plan 27
Table: Personnel 27
9.9 Projected Profit and Loss 28
Table: Profit and Loss 28
Chart: Profit Monthly 29
Chart: Profit Yearly 29
Chart: Gross Margin Yearly 30
30
Chart: Gross Margin Monthly 30
9.10 Projected Cash Flow 31
Table: Cash Flow 31
Chart: Cash 32
9.11 Projected Balance Sheet 33
Table: Balance Sheet 33
9.12 Business Ratios 33
Table: Ratios 34
Table: Sales Forecast 1
Table: Personnel 2
Table: General Assumptions 3
Table: Profit and Loss 4
Table: Cash Flow 5
Table: Balance Sheet 6