1.5 Objectives
The College Cafe will strive to achieve the following objectives:
Become the leading Internet student-to-student marketplace
Attract 500,000 registered users in the first year
Achieve 50,000 visits per month
Establish sustainable profitability within the first year
2.0 Company Overview
The College Cafe was founded in July and is presently in its start-up stage. The College Cafe website has been in operation with limited functionality since August of last year. The College Cafe is currently being test marketed at Georgia State University.
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