Or even copy this plan as it exists here

Confidentiality Agreement

The undersigned reader acknowledges that the information provided by _________________________ in this business plan is confidential; therefore, reader agrees not to disclose it without the express written permission of _________________________. 

It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader, may cause serious harm or damage to _________________________. 

Upon request, this document is to be immediately returned to _________________________. 

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This is a business plan.  It does not imply an offering of securities.

Chart: Highlights 3

1.1 Solution 3

1.2 Market 3

1.3 Opportunity 3

1.4 Financial & Capital Requirements 4

1.5 Objectives 4

2.0 Company Overview 4

2.1 Company Locations and Facilities 4

2.2 Mission 4

2.3 Ownership 5

2.4 Keys to Success 5

2.5 Management Summary 5

2.6 Management Team 5

2.7 Start-up Summary 7

Table: Start-up 7

Chart: Start-up 8

3.0 Product Summary 8

3.1 Textbook Exchange 8

3.2 Auctions 9

3.3 Classifieds 9

3.4 Retail 9

3.5 Teacher Evaluations 10

3.6 Bloggers 10

3.7 Future Products 10

4.0 Market Analysis Summary 11

4.1 Market Growth 11

4.2 Market Trends 12

4.3 Market Segmentation 14

Table: Market Analysis 14

Chart: Market Analysis (Pie) 14

4.4 Target Market Segment Strategy 15

4.5 Competitive Anaylsis 15

4.5.1 University Bookstores 15

4.5.2 Online Bookstores & Retail Websites 16

5.0 Marketing Strategy 17

5.1 Strategic Alliances 17

5.2 Promotion Strategy 18

5.3 Marketing Programs 18

6.0 Sourcing 19

7.0 Technology 19

8.0 Milestones 20

Table: Milestones 20

Chart: Milestones 20

9.0 Financial Plan 21

9.1 Important Assumptions 21

Table: General Assumptions 21

21

Table: Start-up Funding 22

9.3 Use of Funds 23

9.4 Exit Strategy 23

9.5 Key Financial Indicators 23

Chart: Benchmarks 23

9.6 Break-even Analysis 24

Table: Break-even Analysis 24

Chart: Break-even Analysis 24

9.7 Sales Forecast 25

Table: Sales Forecast 25

Chart: Sales Monthly 26

Chart: Sales by Year 26

9.8 Personnel Plan 27

Table: Personnel 27

9.9 Projected Profit and Loss 28

Table: Profit and Loss 28

Chart: Profit Monthly 29

Chart: Profit Yearly 29

Chart: Gross Margin Yearly 30

30

Chart: Gross Margin Monthly 30

9.10 Projected Cash Flow 31

Table: Cash Flow 31

Chart: Cash 32

9.11 Projected Balance Sheet 33

Table: Balance Sheet 33

9.12 Business Ratios 33

Table: Ratios 34

Table: Sales Forecast 1

Table: Personnel 2

Table: General Assumptions 3

Table: Profit and Loss 4

Table: Cash Flow 5

Table: Balance Sheet 6

The College Cafe is a student-to-student Internet marketplace providing college students with the opportunity to buy, sell and trade college textbooks, participate in auctions, post classified ads, provide teacher evaluations, and buy products for college.  The College Cafe's target market consists of over 15.8 million college students who spend $200 billion annually.  The College Cafe was founded in July and is presently in its start-up stage.