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online college bookstore business plan

2.5 Management Summary


The strength of The College Cafe's management team stems from the combined expertise in both management and technical areas.  The College Cafe recognizes that additional staff is required to properly support marketing, sales, research, and support functions.  Currently, The College Cafe is supported by three people with experience in e-commerce strategy, website architecture and design and graphic design.  Additional employees may be required in the areas of senior level management, Web development, marketing, sales, human resources/recruiting, administration, customer support and other critical operational positions.

The College Cafe will utilize current college students to fill positions in the areas of regional campus marketing, local advertisement sales, administration, customer support other non-critical operational positions.  These positions will be full-time, part-time and intern positions depending on the local market.  Using current college students will enable The College Cafe to receive inexpensive local employment and valuable market feedback from The College Cafe's target market while also providing real world work experience to college students.

The College Cafe will utilize consultants and contractors during website enhancements and development efforts.

Board of Directors

At this time The College Cafe is seeking individuals for a Board of Directors.  These individuals will include highly qualified business and industry professionals/experts along with members of the investment team.  These individuals will assist our management team in making appropriate decisions, forming strategic alliances and taking the most effective action to be the industry leader.



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