Or even copy this plan as it exists here

Participation/Spending by College Students on Entertainment and Leisure Activities

Spending Category	Projected Yearly Spending (in millions)*	% Students Participating in Past Year
Purchase Videos/DVDs (not including equipment)	$2,754	70%
Purchase Music CDs, Tapes, etc.	$2,746	76%
Purchase Video Games (not including equipment)	$2,284	37%
Vacation Travel	$4,607	61%
Purchase reading material (not for use in school)	$1,009	83%
Going to Movies	$887	91%
Attending Music Concerts	$791	49%
Going to an Amusement Park	$456	41%

Projections based on Spring 2002 360 Youth/Harris Interactive College Explorer Study; this represents a partial list of categories for entertainment and leisure activities.

The National Association of College Stores estimates U.S. college store sales to be $11.12 billion for the 2001-2002 academic year.  College stores sell a variety of items, ranging from textbooks to toothpaste.

4.3 Market Segmentation

The following table illustrates the future growth of rate of college students by age group and sex.

SOURCE: U.S. Department of Commerce, Bureau of the Census, Current Population Reports, Series P-25, Nos. 1092, 1095, and "National Population Estimates," December 2001, and "Annual Projections of the Total Resident Population: 1999 to 2100," January 2000