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online college bookstore business plan

Chart: Highlights



1.1 Solution


The College Cafe will enable students to buy, sell, and trade used textbooks directly to other students, by-passing the university bookstores.  By selling textbooks to other students, the seller can receive more money than the bookstore will pay and the buyer can pay less than the bookstore charges.  In addition to textbooks, students will be able to sell class notes, old tests, computers, dorm accessories, used CDs, tutoring services or anything students wish to sell via an online student-to-student marketplace.  In addition, the College Cafe will offer other services such as classifieds, teacher evaluations, weblogs (bloggers), specialized content and retail. 

The College Cafe will establish itself as the leading online student-to-student marketplace by combining extensive market-specific expertise with Internet technologies to generate revenue while creating a win-win solution for students.  The College Cafe will achieve market dominance by utilizing extensive domain experience, a local grass roots marketing strategy, an exceptional management team, superior software, and the formation of strategic alliances, memberships and partnerships with companies within the college market.



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