Chart: Sales Monthly
Chart: Sales by Year
9.8 Personnel Plan
The table below shows our forecasts for personnel. Annual figures for three years are shown. Monthly estimates for the first year are included in the appendix.
Table: Personnel
Personnel Plan
|
|
|
|
|
Year 1
|
Year 2
|
Year 3
|
Gerald Owens
|
$66,000
|
$70,000
|
$75,000
|
Kelley Mitchell
|
$60,000
|
$65,000
|
$70,000
|
Andrea Powers
|
$57,000
|
$60,000
|
$65,000
|
College Reps (1 at each College for phase 1)
|
$228,000
|
$250,000
|
$300,000
|
Students Interns
|
$0
|
$0
|
$0
|
Total People
|
22
|
0
|
0
|
|
|
|
|
Total Payroll
|
$411,000
|
$445,000
|
$510,000
|
9.9 Projected Profit and Loss
The table and charts below present our forecasted for profit and loss. Annual figures for three years are shown. Monthly estimates for the first year are included in the appendix.
Table: Profit and Loss
Pro Forma Profit and Loss
|
|
|
|
|
Year 1
|
Year 2
|
Year 3
|
Sales
|
$2,112,500
|
$2,746,250
|
$3,570,125
|
Direct Cost of Sales
|
$1,183,500
|
$1,301,850
|
$1,432,035
|
Other Costs of Goods
|
$0
|
$0
|
$0
|
Total Cost of Sales
|
$1,183,500
|
$1,301,850
|
$1,432,035
|
|
|
|
|
Gross Margin
|
$929,000
|
$1,444,400
|
$2,138,090
|
Gross Margin %
|
43.98%
|
52.60%
|
59.89%
|
|
|
|
|
|
|
|
|
Expenses
|
|
|
|
Payroll
|
$411,000
|
$445,000
|
$510,000
|
Sales and Marketing and Other Expenses
|
$0
|
$0
|
$0
|
Depreciation
|
$0
|
$0
|
$0
|
Web Hosting
|
$720
|
$1,000
|
$1,250
|
Utilities
|
$1,200
|
$1,500
|
$2,000
|
Website Enhancement Projects
|
$225,000
|
$200,000
|
$200,000
|
Insurance
|
$1,200
|
$15,000
|
$17,500
|
Payroll Taxes
|
$59,850
|
$64,650
|
$74,250
|
Other General and Administrative Expenses
|
$4,800
|
$7,500
|
$10,000
|
|
|
|
|
Total Operating Expenses
|
$703,770
|
$734,650
|
$815,000
|
|
|
|
|
Profit Before Interest and Taxes
|
$225,230
|
$709,750
|
$1,323,090
|
EBITDA
|
$225,230
|
$709,750
|
$1,323,090
|
Interest Expense
|
$275
|
$63
|
$0
|
Taxes Incurred
|
$60,738
|
$191,615
|
$357,234
|
|
|
|
|
Net Profit
|
$164,218
|
$518,072
|
$965,856
|
Net Profit/Sales
|
7.77%
|
18.86%
|
27.05%
|
Chart: Profit Monthly
Chart: Profit Yearly
Chart: Gross Margin Yearly Chart: Gross Margin Monthly
9.10 Projected Cash Flow
The table and chart below show our cash flow predictions. Annual figures for three years are shown. Monthly estimates for the first year are included in the appendix.
Table: Cash Flow
Pro Forma Cash Flow
|
|
|
|
|
Year 1
|
Year 2
|
Year 3
|
Cash Received
|
|
|
|
|
|
|
|
Cash from Operations
|
|
|
|
Cash Sales
|
$2,112,500
|
$2,746,250
|
$3,570,125
|
Subtotal Cash from Operations
|
$2,112,500
|
$2,746,250
|
$3,570,125
|
|
|
|
|
Additional Cash Received
|
|
|
|
Sales Tax, VAT, HST/GST Received
|
$0
|
$0
|
$0
|
New Current Borrowing
|
$0
|
$0
|
$0
|
New Other Liabilities (interest-free)
|
$0
|
$0
|
$0
|
New Long-term Liabilities
|
$0
|
$0
|
$0
|
Sales of Other Current Assets
|
$0
|
$0
|
$0
|
Sales of Long-term Assets
|
$0
|
$0
|
$0
|
New Investment Received
|
$150,000
|
$0
|
$0
|
Subtotal Cash Received
|
$2,262,500
|
$2,746,250
|
$3,570,125
|
|
|
|
|
Expenditures
|
Year 1
|
Year 2
|
Year 3
|
|
|
|
|
Expenditures from Operations
|
|
|
|
Cash Spending
|
$411,000
|
$445,000
|
$510,000
|
Bill Payments
|
$1,290,342
|
$1,883,557
|
$2,068,700
|
Subtotal Spent on Operations
|
$1,701,342
|
$2,328,557
|
$2,578,700
|
|
|
|
|
Additional Cash Spent
|
|
|
|
Sales Tax, VAT, HST/GST Paid Out
|
$0
|
$0
|
$0
|
Principal Repayment of Current Borrowing
|
$3,600
|
$1,400
|
$0
|
Other Liabilities Principal Repayment
|
$0
|
$0
|
$0
|
Long-term Liabilities Principal Repayment
|
$0
|
$0
|
$0
|
Purchase Other Current Assets
|
$0
|
$0
|
$0
|
Purchase Long-term Assets
|
$0
|
$0
|
$0
|
Dividends
|
$0
|
$0
|
$0
|
Subtotal Cash Spent
|
$1,704,942
|
$2,329,957
|
$2,578,700
|
|
|
|
|
Net Cash Flow
|
$557,558
|
$416,293
|
$991,425
|
Cash Balance
|
$559,873
|
$976,167
|
$1,967,591
|
Chart: Cash
9.11 Projected Balance Sheet
The table below details our projected balance sheet. Annual figures for three years are shown. Monthly estimates for the first year are included in the appendix.
Table: Balance Sheet
Pro Forma Balance Sheet
|
|
|
|
|
Year 1
|
Year 2
|
Year 3
|
Assets
|
|
|
|
|
|
|
|
Current Assets
|
|
|
|
Cash
|
$559,873
|
$976,167
|
$1,967,591
|
Other Current Assets
|
$5,000
|
$5,000
|
$5,000
|
Total Current Assets
|
$564,873
|
$981,167
|
$1,972,591
|
|
|
|
|
Long-term Assets
|
|
|
|
Long-term Assets
|
$150,000
|
$150,000
|
$150,000
|
Accumulated Depreciation
|
$0
|
$0
|
$0
|
Total Long-term Assets
|
$150,000
|
$150,000
|
$150,000
|
Total Assets
|
$714,873
|
$1,131,167
|
$2,122,591
|
|
|
|
|
Liabilities and Capital
|
Year 1
|
Year 2
|
Year 3
|
|
|
|
|
Current Liabilities
|
|
|
|
Accounts Payable
|
$246,941
|
$146,563
|
$172,132
|
Current Borrowing
|
$1,400
|
$0
|
$0
|
Other Current Liabilities
|
$0
|
$0
|
$0
|
Subtotal Current Liabilities
|
$248,341
|
$146,563
|
$172,132
|
|
|
|
|
Long-term Liabilities
|
$0
|
$0
|
$0
|
Total Liabilities
|
$248,341
|
$146,563
|
$172,132
|
|
|
|
|
Paid-in Capital
|
$360,000
|
$360,000
|
$360,000
|
Retained Earnings
|
($57,685)
|
$106,533
|
$624,604
|
Earnings
|
$164,218
|
$518,072
|
$965,856
|
Total Capital
|
$466,533
|
$984,604
|
$1,950,460
|
Total Liabilities and Capital
|
$714,873
|
$1,131,167
|
$2,122,591
|
|
|
|
|
Net Worth
|
$466,533
|
$984,604
|
$1,950,460
|
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