Or even copy this plan as it exists here


Chart: Sales Monthly Chart: Sales by Year



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online college bookstore business plan

Chart: Sales Monthly



Chart: Sales by Year



9.8 Personnel Plan


The table below shows our forecasts for personnel.  Annual figures for three years are shown.  Monthly estimates for the first year are included in the appendix.

Table: Personnel





Personnel Plan













Year 1

Year 2

Year 3

Gerald Owens

$66,000

$70,000

$75,000

Kelley Mitchell

$60,000

$65,000

$70,000

Andrea Powers

$57,000

$60,000

$65,000

College Reps (1 at each College for phase 1)

$228,000

$250,000

$300,000

Students Interns

$0

$0

$0

Total People

22

0

0













Total Payroll

$411,000

$445,000

$510,000


9.9 Projected Profit and Loss


The table and charts below present our forecasted for profit and loss.  Annual figures for three years are shown.  Monthly estimates for the first year are included in the appendix.

Table: Profit and Loss





Pro Forma Profit and Loss













Year 1

Year 2

Year 3

Sales

$2,112,500

$2,746,250

$3,570,125

Direct Cost of Sales

$1,183,500

$1,301,850

$1,432,035

Other Costs of Goods

$0

$0

$0

Total Cost of Sales

$1,183,500

$1,301,850

$1,432,035













Gross Margin

$929,000

$1,444,400

$2,138,090

Gross Margin %

43.98%

52.60%

59.89%

























Expenses










Payroll

$411,000

$445,000

$510,000

Sales and Marketing and Other Expenses

$0

$0

$0

Depreciation

$0

$0

$0

Web Hosting

$720

$1,000

$1,250

Utilities

$1,200

$1,500

$2,000

Website Enhancement Projects

$225,000

$200,000

$200,000

Insurance

$1,200

$15,000

$17,500

Payroll Taxes

$59,850

$64,650

$74,250

Other General and Administrative Expenses

$4,800

$7,500

$10,000













Total Operating Expenses

$703,770

$734,650

$815,000













Profit Before Interest and Taxes

$225,230

$709,750

$1,323,090

EBITDA

$225,230

$709,750

$1,323,090

Interest Expense

$275

$63

$0

Taxes Incurred

$60,738

$191,615

$357,234













Net Profit

$164,218

$518,072

$965,856

Net Profit/Sales

7.77%

18.86%

27.05%

Chart: Profit Monthly



Chart: Profit Yearly



Chart: Gross Margin Yearly

Chart: Gross Margin Monthly



9.10 Projected Cash Flow


The table and chart below show our cash flow predictions.  Annual figures for three years are shown.  Monthly estimates for the first year are included in the appendix.

Table: Cash Flow





Pro Forma Cash Flow













Year 1

Year 2

Year 3

Cash Received






















Cash from Operations










Cash Sales

$2,112,500

$2,746,250

$3,570,125

Subtotal Cash from Operations

$2,112,500

$2,746,250

$3,570,125













Additional Cash Received










Sales Tax, VAT, HST/GST Received

$0

$0

$0

New Current Borrowing

$0

$0

$0

New Other Liabilities (interest-free)

$0

$0

$0

New Long-term Liabilities

$0

$0

$0

Sales of Other Current Assets

$0

$0

$0

Sales of Long-term Assets

$0

$0

$0

New Investment Received

$150,000

$0

$0

Subtotal Cash Received

$2,262,500

$2,746,250

$3,570,125













Expenditures

Year 1

Year 2

Year 3













Expenditures from Operations










Cash Spending

$411,000

$445,000

$510,000

Bill Payments

$1,290,342

$1,883,557

$2,068,700

Subtotal Spent on Operations

$1,701,342

$2,328,557

$2,578,700













Additional Cash Spent










Sales Tax, VAT, HST/GST Paid Out

$0

$0

$0

Principal Repayment of Current Borrowing

$3,600

$1,400

$0

Other Liabilities Principal Repayment

$0

$0

$0

Long-term Liabilities Principal Repayment

$0

$0

$0

Purchase Other Current Assets

$0

$0

$0

Purchase Long-term Assets

$0

$0

$0

Dividends

$0

$0

$0

Subtotal Cash Spent

$1,704,942

$2,329,957

$2,578,700













Net Cash Flow

$557,558

$416,293

$991,425

Cash Balance

$559,873

$976,167

$1,967,591

Chart: Cash



9.11 Projected Balance Sheet


The table below details our projected balance sheet.  Annual figures for three years are shown.  Monthly estimates for the first year are included in the appendix.

Table: Balance Sheet





Pro Forma Balance Sheet













Year 1

Year 2

Year 3

Assets






















Current Assets










Cash

$559,873

$976,167

$1,967,591

Other Current Assets

$5,000

$5,000

$5,000

Total Current Assets

$564,873

$981,167

$1,972,591













Long-term Assets










Long-term Assets

$150,000

$150,000

$150,000

Accumulated Depreciation

$0

$0

$0

Total Long-term Assets

$150,000

$150,000

$150,000

Total Assets

$714,873

$1,131,167

$2,122,591













Liabilities and Capital

Year 1

Year 2

Year 3













Current Liabilities










Accounts Payable

$246,941

$146,563

$172,132

Current Borrowing

$1,400

$0

$0

Other Current Liabilities

$0

$0

$0

Subtotal Current Liabilities

$248,341

$146,563

$172,132













Long-term Liabilities

$0

$0

$0

Total Liabilities

$248,341

$146,563

$172,132













Paid-in Capital

$360,000

$360,000

$360,000

Retained Earnings

($57,685)

$106,533

$624,604

Earnings

$164,218

$518,072

$965,856

Total Capital

$466,533

$984,604

$1,950,460

Total Liabilities and Capital

$714,873

$1,131,167

$2,122,591













Net Worth

$466,533

$984,604

$1,950,460

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