9.12 Business Ratios
Business ratios for the years of this plan are shown below. Industry profile ratios based on the Standard Industrial Classification (SIC) code 5942.9904, College book stores, are shown for comparison.
Table: Ratios
Ratio Analysis
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|
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Year 1
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Year 2
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Year 3
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Industry Profile
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Sales Growth
|
n.a.
|
30.00%
|
30.00%
|
4.01%
|
|
|
|
|
|
Percent of Total Assets
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|
|
|
|
Other Current Assets
|
0.70%
|
0.44%
|
0.24%
|
26.25%
|
Total Current Assets
|
79.02%
|
86.74%
|
92.93%
|
81.30%
|
Long-term Assets
|
20.98%
|
13.26%
|
7.07%
|
18.70%
|
Total Assets
|
100.00%
|
100.00%
|
100.00%
|
100.00%
|
|
|
|
|
|
Current Liabilities
|
34.74%
|
12.96%
|
8.11%
|
39.21%
|
Long-term Liabilities
|
0.00%
|
0.00%
|
0.00%
|
14.66%
|
Total Liabilities
|
34.74%
|
12.96%
|
8.11%
|
53.87%
|
Net Worth
|
65.26%
|
87.04%
|
91.89%
|
46.13%
|
|
|
|
|
|
Percent of Sales
|
|
|
|
|
Sales
|
100.00%
|
100.00%
|
100.00%
|
100.00%
|
Gross Margin
|
43.98%
|
52.60%
|
59.89%
|
32.36%
|
Selling, General & Administrative Expenses
|
39.49%
|
33.69%
|
33.21%
|
20.70%
|
Advertising Expenses
|
13.37%
|
8.19%
|
7.00%
|
1.71%
|
Profit Before Interest and Taxes
|
10.66%
|
25.84%
|
37.06%
|
1.42%
|
|
|
|
|
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Main Ratios
|
|
|
|
|
Current
|
2.27
|
6.69
|
11.46
|
1.85
|
Quick
|
2.27
|
6.69
|
11.46
|
0.71
|
Total Debt to Total Assets
|
34.74%
|
12.96%
|
8.11%
|
3.32%
|
Pre-tax Return on Net Worth
|
48.22%
|
72.08%
|
67.83%
|
58.10%
|
Pre-tax Return on Assets
|
31.47%
|
62.74%
|
62.33%
|
7.93%
|
|
|
|
|
|
Additional Ratios
|
Year 1
|
Year 2
|
Year 3
|
|
Net Profit Margin
|
7.77%
|
18.86%
|
27.05%
|
n.a
|
Return on Equity
|
35.20%
|
52.62%
|
49.52%
|
n.a
|
|
|
|
|
|
Activity Ratios
|
|
|
|
|
Accounts Payable Turnover
|
6.23
|
12.17
|
12.17
|
n.a
|
Payment Days
|
27
|
40
|
28
|
n.a
|
Total Asset Turnover
|
2.96
|
2.43
|
1.68
|
n.a
|
|
|
|
|
|
Debt Ratios
|
|
|
|
|
Debt to Net Worth
|
0.53
|
0.15
|
0.09
|
n.a
|
Current Liab. to Liab.
|
1.00
|
1.00
|
1.00
|
n.a
|
|
|
|
|
|
Liquidity Ratios
|
|
|
|
|
Net Working Capital
|
$316,533
|
$834,604
|
$1,800,460
|
n.a
|
Interest Coverage
|
820.51
|
11,265.87
|
0.00
|
n.a
|
|
|
|
|
|
Additional Ratios
|
|
|
|
|
Assets to Sales
|
0.34
|
0.41
|
0.59
|
n.a
|
Current Debt/Total Assets
|
35%
|
13%
|
8%
|
n.a
|
Acid Test
|
2.27
|
6.69
|
11.46
|
n.a
|
Sales/Net Worth
|
4.53
|
2.79
|
1.83
|
n.a
|
Dividend Payout
|
0.00
|
0.00
|
0.00
|
n.a
|
Table: Sales Forecast
Sales Forecast
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Month 1
|
Month 2
|
Month 3
|
Month 4
|
Month 5
|
Month 6
|
Month 7
|
Month 8
|
Month 9
|
Month 10
|
Month 11
|
Month 12
|
Sales
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Textbook Exchange
|
0%
|
$1,000
|
$25,000
|
$35,000
|
$50,000
|
$35,000
|
$50,000
|
$60,000
|
$75,000
|
$80,000
|
$90,000
|
$115,000
|
$125,000
|
Classifieds
|
0%
|
$1,000
|
$20,000
|
$25,000
|
$40,000
|
$30,000
|
$45,000
|
$50,000
|
$60,000
|
$75,000
|
$70,000
|
$80,000
|
$100,000
|
Auctions
|
0%
|
$1,000
|
$10,000
|
$20,000
|
$25,000
|
$20,000
|
$25,000
|
$30,000
|
$30,000
|
$25,000
|
$30,000
|
$35,000
|
$40,000
|
Retail
|
0%
|
$1,000
|
$2,500
|
$5,000
|
$10,000
|
$10,000
|
$12,500
|
$15,000
|
$20,000
|
$20,000
|
$25,000
|
$35,000
|
$50,000
|
Advertisement
|
0%
|
$1,000
|
$2,500
|
$5,000
|
$10,000
|
$15,000
|
$20,000
|
$25,000
|
$25,000
|
$30,000
|
$40,000
|
$50,000
|
$55,000
|
Total Sales
|
|
$5,000
|
$60,000
|
$90,000
|
$135,000
|
$110,000
|
$152,500
|
$180,000
|
$210,000
|
$230,000
|
$255,000
|
$315,000
|
$370,000
|
|
|
|
|
|
|
|
|
|
|
|
|
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Direct Cost of Sales
|
|
Month 1
|
Month 2
|
Month 3
|
Month 4
|
Month 5
|
Month 6
|
Month 7
|
Month 8
|
Month 9
|
Month 10
|
Month 11
|
Month 12
|
Textbook Exchange
|
|
$1,000
|
$5,000
|
$10,000
|
$15,000
|
$20,000
|
$30,000
|
$40,000
|
$45,000
|
$40,000
|
$50,000
|
$60,000
|
$75,000
|
Classifieds
|
|
$1,000
|
$2,000
|
$5,000
|
$10,000
|
$15,000
|
$20,000
|
$25,000
|
$27,000
|
$30,000
|
$33,000
|
$40,000
|
$50,000
|
Auction
|
|
$1,000
|
$2,500
|
$5,000
|
$7,500
|
$10,000
|
$15,000
|
$17,500
|
$20,000
|
$20,000
|
$22,000
|
$25,000
|
$25,000
|
Retail
|
|
$1,000
|
$1,500
|
$5,000
|
$10,000
|
$12,000
|
$15,000
|
$20,000
|
$22,000
|
$25,000
|
$25,000
|
$27,000
|
$30,000
|
Advertisement
|
|
$1,000
|
$2,500
|
$5,000
|
$5,000
|
$10,000
|
$10,000
|
$15,000
|
$20,000
|
$20,000
|
$25,000
|
$27,000
|
$30,000
|
Subtotal Direct Cost of Sales
|
|
$5,000
|
$13,500
|
$30,000
|
$47,500
|
$67,000
|
$90,000
|
$117,500
|
$134,000
|
$135,000
|
$155,000
|
$179,000
|
$210,000
|
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