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online college bookstore business plan


9.12 Business Ratios


Business ratios for the years of this plan are shown below. Industry profile ratios based on the Standard Industrial Classification (SIC) code 5942.9904, College book stores, are shown for comparison.

Table: Ratios





Ratio Analysis
















Year 1

Year 2

Year 3

Industry Profile

Sales Growth

n.a.

30.00%

30.00%

4.01%
















Percent of Total Assets













Other Current Assets

0.70%

0.44%

0.24%

26.25%

Total Current Assets

79.02%

86.74%

92.93%

81.30%

Long-term Assets

20.98%

13.26%

7.07%

18.70%

Total Assets

100.00%

100.00%

100.00%

100.00%
















Current Liabilities

34.74%

12.96%

8.11%

39.21%

Long-term Liabilities

0.00%

0.00%

0.00%

14.66%

Total Liabilities

34.74%

12.96%

8.11%

53.87%

Net Worth

65.26%

87.04%

91.89%

46.13%
















Percent of Sales













Sales

100.00%

100.00%

100.00%

100.00%

Gross Margin

43.98%

52.60%

59.89%

32.36%

Selling, General & Administrative Expenses

39.49%

33.69%

33.21%

20.70%

Advertising Expenses

13.37%

8.19%

7.00%

1.71%

Profit Before Interest and Taxes

10.66%

25.84%

37.06%

1.42%
















Main Ratios













Current

2.27

6.69

11.46

1.85

Quick

2.27

6.69

11.46

0.71

Total Debt to Total Assets

34.74%

12.96%

8.11%

3.32%

Pre-tax Return on Net Worth

48.22%

72.08%

67.83%

58.10%

Pre-tax Return on Assets

31.47%

62.74%

62.33%

7.93%
















Additional Ratios

Year 1

Year 2

Year 3




Net Profit Margin

7.77%

18.86%

27.05%

n.a

Return on Equity

35.20%

52.62%

49.52%

n.a
















Activity Ratios













Accounts Payable Turnover

6.23

12.17

12.17

n.a

Payment Days

27

40

28

n.a

Total Asset Turnover

2.96

2.43

1.68

n.a
















Debt Ratios













Debt to Net Worth

0.53

0.15

0.09

n.a

Current Liab. to Liab.

1.00

1.00

1.00

n.a
















Liquidity Ratios













Net Working Capital

$316,533

$834,604

$1,800,460

n.a

Interest Coverage

820.51

11,265.87

0.00

n.a
















Additional Ratios













Assets to Sales

0.34

0.41

0.59

n.a

Current Debt/Total Assets

35%

13%

8%

n.a

Acid Test

2.27

6.69

11.46

n.a

Sales/Net Worth

4.53

2.79

1.83

n.a

Dividend Payout

0.00

0.00

0.00

n.a

Table: Sales Forecast





Sales Forecast














































Month 1

Month 2

Month 3

Month 4

Month 5

Month 6

Month 7

Month 8

Month 9

Month 10

Month 11

Month 12

Sales








































Textbook Exchange

0%

$1,000

$25,000

$35,000

$50,000

$35,000

$50,000

$60,000

$75,000

$80,000

$90,000

$115,000

$125,000

Classifieds

0%

$1,000

$20,000

$25,000

$40,000

$30,000

$45,000

$50,000

$60,000

$75,000

$70,000

$80,000

$100,000

Auctions

0%

$1,000

$10,000

$20,000

$25,000

$20,000

$25,000

$30,000

$30,000

$25,000

$30,000

$35,000

$40,000

Retail

0%

$1,000

$2,500

$5,000

$10,000

$10,000

$12,500

$15,000

$20,000

$20,000

$25,000

$35,000

$50,000

Advertisement

0%

$1,000

$2,500

$5,000

$10,000

$15,000

$20,000

$25,000

$25,000

$30,000

$40,000

$50,000

$55,000

Total Sales




$5,000

$60,000

$90,000

$135,000

$110,000

$152,500

$180,000

$210,000

$230,000

$255,000

$315,000

$370,000











































Direct Cost of Sales




Month 1

Month 2

Month 3

Month 4

Month 5

Month 6

Month 7

Month 8

Month 9

Month 10

Month 11

Month 12

Textbook Exchange




$1,000

$5,000

$10,000

$15,000

$20,000

$30,000

$40,000

$45,000

$40,000

$50,000

$60,000

$75,000

Classifieds




$1,000

$2,000

$5,000

$10,000

$15,000

$20,000

$25,000

$27,000

$30,000

$33,000

$40,000

$50,000

Auction




$1,000

$2,500

$5,000

$7,500

$10,000

$15,000

$17,500

$20,000

$20,000

$22,000

$25,000

$25,000

Retail




$1,000

$1,500

$5,000

$10,000

$12,000

$15,000

$20,000

$22,000

$25,000

$25,000

$27,000

$30,000

Advertisement




$1,000

$2,500

$5,000

$5,000

$10,000

$10,000

$15,000

$20,000

$20,000

$25,000

$27,000

$30,000

Subtotal Direct Cost of Sales




$5,000

$13,500

$30,000

$47,500

$67,000

$90,000

$117,500

$134,000

$135,000

$155,000

$179,000

$210,000

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