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online college bookstore business plan

8.0 Milestones


The accompanying table lists important milestones with dates and managers in charge.  The milestone schedule also indicates our initial beta launch of the website at Georgia State University.

Table: Milestones





Milestones


































Milestone

Start Date

End Date

Budget

Manager

Department

Business Concept & Planning

6/1/2003

7/15/2003

$0

GLO, KM, AP

Management

Beta Site Development

7/1/2003

10/1/2003

$0

GLO, KM

Web

Beta Site Launch

10/1/2003

10/2/2003

$0

GLO

Web

Beta Site Promotional Campaign

10/1/2003

2/15/2004

$0

GLO, KM, AP

Marketing

Beta Site Analysis

10/15/2003

2/28/2004

$0

GLO, KM, AP

Web & Marketing

Secure Funding for Phase 1 Launch

7/1/2004

7/30/2004

$0

GLO

Management

Phase 1 - Site Development

2/1/2004

8/15/2004

$0

GLO, KM

Web

Phase 1 - Launch

8/15/2004

8/17/2004

$0

GLO

Web

Phase 1 - Promotional Campaign

8/15/2004

10/1/2004

$0

GLO, KM, AP

Marketing

Secure Funding for Phase 2

10/1/2004

10/30/2004

$0

GLO

Management

Totals







$0







Chart: Milestones



9.0 Financial Plan


The following are the summarized points from The College Cafe's financial plan.  All charts and tables supporting these results are included in the appendix at the end of the business plan:

  • The College Cafe will generate assertive revenues by the end of year one.

  • The College Cafe will start reporting sustained profits during the 9th month of the 1st year.

  • Sales and profits by year three will top 1.5x that of year one.

  • The College Cafe will require an initial investment in capital to finance the marketing campaign and launch strategy.

  • The College Cafe will require additional investment to fund additional Web development, sales and marketing efforts and general operating expenses.

The College Cafe will provide a complete student-to-student marketplace.  Investment contacts have already been approached and their expressions of satisfaction and encouragement are numerous.  We intend to continue our advances with more unique and effective business solutions for the the college market.  Based on the attached financial projections, we believe that this venture represents a sound business investment. 

9.1 Important Assumptions


The financial projections are based on the following assumptions and facts for the industry as outlined in our market analysis:

  • As of 2003, college students spend and estimated $200 billion annually.

  • There are over 15.8 million college students.

  • The founders have contributed significant capital.

  • The fee for posting textbooks will equal $3 per textbook.

  • The fee for posting classifieds will equal $5 per classified.

  • The sales margin for products sold will average 15% and vary based on product.

Table: General Assumptions





General Assumptions













Year 1

Year 2

Year 3

Plan Month

1

2

3

Current Interest Rate

9.00%

9.00%

9.00%

Long-term Interest Rate

5.00%

5.00%

5.00%

Tax Rate

27.00%

27.00%

27.00%

Other

0

0

0





9.2 Start-up Funding

In order to implement The College Cafe Phase 1 marketing campaign and launch strategy, we are seeking an initial seed investment of $150,000.  An additional investment of $1 million will be required for operational expenses, continuing marketing campaigns, additional website enhancements, maintenance and support as necessary to establish and maintain The College Cafe as the leading online student-to-student market place.



As detailed in the Cash Balance chart for one year, The College Cafe will be able to begin and sustain its operations with the above mentioned investments.  We are confident the opportunities in the market place are so compelling that with year one cash flows, The College Cafe will grow and take advantage of the growth in the college market.

Table: Start-up Funding





Start-up Funding




Start-up Expenses to Fund

$57,685

Start-up Assets to Fund

$157,315

Total Funding Required

$215,000







Assets




Non-cash Assets from Start-up

$155,000

Cash Requirements from Start-up

$2,315

Additional Cash Raised

$0

Cash Balance on Starting Date

$2,315

Total Assets

$157,315













Liabilities and Capital










Liabilities




Current Borrowing

$5,000

Long-term Liabilities

$0

Accounts Payable (Outstanding Bills)

$0

Other Current Liabilities (interest-free)

$0

Total Liabilities

$5,000







Capital










Planned Investment




Gerald Owens

$50,000

Andrea Powers

$5,000

Kelley Mitchell

$2,500

Allison Elliott

$2,500

Additional Investment Requested

$150,000

Additional Investment Requirement

$0

Total Planned Investment

$210,000







Loss at Start-up (Start-up Expenses)

($57,685)

Total Capital

$152,315







Total Capital and Liabilities

$157,315







Total Funding

$215,000


9.3 Use of Funds


Initial funding proceeds will be used primarily for marketing, additional website development and maintenance.  All the equipment needed will be leased or purchased, and included in the operational expenses.  The rest of the funds will be used as working capital to maintain the operations until revenues generated by The College Cafe will be at the point where we can sustain operational expenses.

9.4 Exit Strategy


The financial projections indicate that The College Cafe will have generated enough cash in the next five years to permit the exit of the outside investors if so desired.  It is the founders' choice to continue with the company's profitable operations until The College Cafe is presented with a viable offer for acquisition or the opportunity of an IPO is contemplated.

9.5 Key Financial Indicators


The following chart shows changes in key financial indicators: sales, gross margin, and operating expenses.

Chart: Benchmarks



9.6 Break-even Analysis


A break-even analysis table has been completed on the basis of average costs/prices. 

Table: Break-even Analysis





Break-even Analysis










Monthly Revenue Break-even

$133,362







Assumptions:




Average Percent Variable Cost

56%

Estimated Monthly Fixed Cost

$58,648

Chart: Break-even Analysis



9.7 Sales Forecast


The table and charts below show our forecasts for sales and costs of sales.  Annual figures for three years are shown.  Monthly estimates for the first year are included in the appendix.

Table: Sales Forecast





Sales Forecast













Year 1

Year 2

Year 3

Sales










Textbook Exchange

$741,000

$963,300

$1,252,290

Classifieds

$596,000

$774,800

$1,007,240

Auctions

$291,000

$378,300

$491,790

Retail

$206,000

$267,800

$348,140

Advertisement

$278,500

$362,050

$470,665

Total Sales

$2,112,500

$2,746,250

$3,570,125













Direct Cost of Sales

Year 1

Year 2

Year 3

Textbook Exchange

$391,000

$430,100

$473,110

Classifieds

$258,000

$283,800

$312,180

Auction

$170,500

$187,550

$206,305

Retail

$193,500

$212,850

$234,135

Advertisement

$170,500

$187,550

$206,305

Subtotal Direct Cost of Sales

$1,183,500

$1,301,850

$1,432,035


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