Bog'liq digital-business-amp-e-commerce-management-dave-chaffey распознан
Part 1 Introduction
Activity 4.5
Overcoming SME resistance to international e‑commerce
Purpose To highlight barriers to exporting amongst SMEs and suggest measures by which they
may be overcome by governments.
Activity For each of the four barriers to internationalisation given in Table 4.5 , suggest the man‑
agement reasons why the barriers may exist and actions that governments can take to
overcome these barriers. Evaluate how well the government in your country communi‑
cates the benefits of e‑commerce through education and training.
Answers to activities can be found at www.pearsoned.co.uk/chaffey