Objectives of knowledge management

online market ecosystem
which connects websites through data exchange, 
giving opportunities to enhance the customer experience and extend their reach and influ‑
ence. For example, Facebook has developed the Facebook platform API to enable exchange 
of data between websites and applications, including mobile apps. This enables other site 
owners to incorporate information about consumer Facebook interactions into their own 
websites and apps and share social objects across the Facebook ecosystem to extend their 
reach. Google has developed its own ecosystem related to search marketing and mobile – the 
Android ecosystem. As part of marketplace analysis, companies have to evaluate the relative 
importance of these ecosystems and the resources they need to put into integrating their 
online services with them, to create a plan.
Analysing the impact of different ecosystems on online consumer behaviour or customer 
journeys is, today, as important as observing their physical behaviour in the real world.
Click ecosystem
Describes the customer 
behaviour or flow of 
online visitors between 
search engines, media 
sites, other intermediaries 
to an organisation and its 
competitors.