Objectives of knowledge management

Part 1
Introduction
Strategic agility
The capacity to respond to these environmental opportunities and threats is commonly 
referred to as strategic agility. 
Strategic agility
is a concept strongly associated with 
knowledge management theory and is based on developing a sound process for review‑
ing marketplace opportunities and threats and then selecting the appropriate strategy 
options.
Strategic agility
The capability to 
innovate and so gain 
competitive advantage 
within a marketplace 
by monitoring changes 
within an organisation’s 
marketplace and then 
to efficiently evaluate 
alternative strategies 
and select, review and 
implement appropriate 
candidate strategies.
Mini Case Study 2.1
Professor Donald N. Sull is an Associate Professor of Management Practice in the Strategy and International 
Management faculty at the London Business School.
In the first video tutorial, ‘Fog of the Future’ on strategic agility (visit www.ft.com/multimedia and search for 
‘London Business School’), he asserts that traditional management models of creating a long‑ term vision are 
flawed since our knowledge of the future is always imperfect and marketplace conditions are changing con‑
tinuously (Figure 2.3). Rather than being the captain of a ship surveying the far horizon, analogous with the top‑ 
down model of strategy, the reality for managers is that their situation is more akin to that of a racing car driver 
on a foggy day, constantly looking to take the right decisions based on the mass of information about their
The Marine Corps demonstrates strategic agility
Figure 2.3
Professor Donald Sull of London Business School talks about strategic
agility
Source: 
www.ft.com.
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