Objectives of knowledge management

3
 
Intermediaries, influencers and media sites
Media sites and other intermediaries such as aggregators, affiliates and influencers such 
as blogs are often successful in attracting visitors via search or direct since they are main‑
stream brands. Companies need to assess potential online media and distribution part‑
ners in the categories shown in Figure 2.4 such as:
(a) Mainstream news media sites or portals. Include traditional, e.g. FT.com or Times, 
or pureplay e.g. Google news, an aggregator.
(b) Social networks, e.g. Facebook, Google+, Twitter and LinkedIn.
(c) Niche or vertical media sites, e.g. SmartInsights.com, SearchEngineLand.com, 
ClickZ.com coveringB2B marketing.
(d) Price comparison sites (also known