Microsoft Word Marketing Plan Nike docx

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STRATEGIC MARKETING PLAN OF NIKE

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If any company creates the good relationship with its consumers, so they must find out the needs 

and wants of the consumers. As Nike has done this by providing the good customer service and 

even when customer face any type of problem so they can send email to the Nike for get rid from 

their problem related purchasing, Nike would solve their problems within working days and 

customers can solve their problems with help of websites and sending them emails. So this has 

made the consumers to have positive image of Nike in their minds which can increase their 

purchasing decisions and behavior towards the Nike products. (The consumer decicion process 

of Nike, 2015).