Microsoft Word Marketing Plan Nike docx

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STRATEGIC MARKETING PLAN OF NIKE

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While the top players of athlete industry are expected to comprise less 20.0% of total industry 

revenue in 2015 like one of the player is Nike which uses strong brand awareness among 

consumers to gain market share. Also few sporting goods manufacturer have vertically integrated 

operations, which includes the marketing, manufacturing, designing and retailing processes in 

their operations. Nike is using the vertical operations to examine the consumer trends and to 

implement new technologies.  (Athletic & Sporting Goods Manufacturing in the US: Market 

Research Report, 2015) 

In today’s world market of sport goods is increasing and this market is highly growing in U.S. as 

compared to other countries and it has been projected more than 63 billion in U.S in 2014. 

Consumers purchase different products such as athletic footwear, licensed sports merchandise 

athletic apparel, exercise equipment but they are not included in recreational transportation. 

Many of the products such as sporting goods are sold through online channels over the internet 

and have highest growth in market share of distribution channels. Despite of having online 

channels people more over prefer to shop in stores for sport goods in 2013. Worldwide Nike and 

Adidas are also having greatest revenue as well as market leaders in sporting goods industry and 

manufacturing with 27.8 and 20 billion U.S dollars respectively.  (Sporting Goods Industry - 

Statistics & Facts, 2014)