Microsoft Word Marketing Plan Nike docx

Consumer Behavior  

Nike products are already well-known brands through the world, with effective advertisements 

and word of mouth, since customers tend to share their positive views with their friends and 

family. After buying this Nike brand, consumers learn, and experience the quality and see 

themselves that they got what they expected. Consumers’ formed attitudes about the brand are 

buying a products  that are  comfortable, makes you feel good, and also look cool in it and Nike  

satisfy them all.  (Ugur) 

The public feels that Nike over charge its consumers and make its profits but they should 

decrease the prices which can attract the consumers to buy its products. Today, everybody wants 

the products which are comfortable to wear, protect our feet and keep away from injury without 

higher quality shoes it can harm our feet and cause injured. Sometimes Nike can affect 

consumers to buy the product. Consumers can be influenced by three perspectives cultural, social 

and personal factors.  (Consumer behaviour in relation to premium products, 2015).  

Young athletes can be the target market of Nike in the future. With its brand it has the powerful 

position of influence with young people by launching the digital platform for engaging the 

consumers to join it so that it may make better relationship with consumers  (Kearney, 2009) 

 

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January   1,   2016