Microsoft Word Marketing Plan Nike docx

 

Competition

  

The main competitors always of Nike are Reebok and Adidas and their product are not entirely 

different from Nike’s products, as all products involved in the design and marketing of both 

athletic footwear and apparel and for fitness projects but Nike is having differentiation and 

distinctive competency in the area of marketing. Nike always creates the consumer brand 

awareness and has strong brand power for a long time and also makes a position in the market. 

Nike is having the no 1 seat which cannot be replaced by its competitors so easily because of its 

long-lasting Slogan “Just Do It” and symbols “Swoosh” and their sports icons are recognizable 

for target audience.  

There are two great attributes which makes distinctive competency for Nike are its inability to be 

replicated and the value or benefit which they offer to its consumers. As Nike is the integrated 

part of the American and world culture, the brand power is basically increased and difficult to 

replicate. Few companies have such that image and resources to promote their company as Nike 

do. As the motivational Slogan of Nike is “Just Do It” with the marketing campaigns which 

emphasis the fitness, competition and sportsmanship, consumers having the high quality based 

products and a spirit of achieving the confidence where younger consumers can get benefit from 

the positive influence.  (Deng, 2009) 

 

 

 

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January   1,   2016